Co-Op Mail
This is an economical way to reach a large general audience.
Co-Op mail can be targeted locally, regionally or nationally. As
a rule, co-op mail is sent out as a saturation mailing to all households
in a specific neighborhood, city or state. All of the participating
businesses share the cost of printing and postage. To see an example
of a co-op mail piece, click on the publications button above. The
Brown/Clermont County Edition of the County Free Press is saturation mailed
to 17,000 households in Brown & Clermont Counties of Ohio. By
working together, these businesses are able to send a full page color ad
to every household for less than $500. The postage alone would cost
a solo mailer nearly $2000.
Co-Op mail can be done anywhere, anytime. It can be a great tool
for business associations or Chambers of Commerce to assist members in
advertising. For help with starting a co-op mailer in your area,
please email coop@countyfreepress.com
today.
Solo Mail
Solo mail can be more directly targeted to your customer demographics.
Age, sex, location, hobbies, employment, and credit status are just a few
of the demographic criteria that can be applied to your mailing list so
that you send only to your "best customer" targets. You can also
use internal customer mailing lists for solo mail. Another advantage
to solo mail is that you are not competing with other ads for the readers
attention. You get all of the attention, but you also pay all printing
and mailing costs. Most small and medium sized business approach
solo mail on a neighborhood level to keep costs within reach.
Inserts
Inserts are a blend of solo mail and co-op mail. They are individual
pieces that can be any size from postcard to full page or even multi-page
flyers. These pieces are then inserted (hence the name) into larger
publications like magazines, newsletters, newspapers or co-op mailers.
You can save a considerable amount on postage, but you bear the full price
of printing.
Not sure which type of direct mail is right for your business? Email Free Press Publishing at directmail@countyfreepress.com or call 513-257-1854 and we'll help you find a solution that fits your needs and your budget. For examples of mail designs, click here.